Our UX researchers’ team conducted workshops with the clients to understand users’ pain points, expectations, and motivations to arrive at the usability score of the website.

We also conducted thorough research on the user reviews on the eCom store. Most pages had outdated design language, and the experience also needed to be relooked.

We started with identifying personas and creating user journeys. We defined intuitive events such as subscribe, select options, upsells, and cross-sells for users and pitched for various first-of-kind initiatives directed boost customer acquisition and engagement.

In the UI, we gave the website a new and fresh look by updating the design system to match the new brand guidelines. Every screen prompts us to take any action, thus leading to another screen and higher engagement. Elements, including the icons and the artwork, are in sync throughout, and the right balance of colors, enough white space, highlights the brand integration.