Making brand marks
that make their
mark.
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A logo is one of the first things that your consumers will see and it’s our job to make sure that they’ll remember it
Our clients want to work more with us.
From startups to enterprises, we have given thought-provoking outputs
more than 1150 brands designed –
more than 1150 brands designed –
more than 1150 brands designed –
more than 1150 brands designed –
more than 1150 brands designed –
more than 1150 brands designed –
more than 1150 brands designed –
more than 1150 brands designed –
Tried and tested
01
Creative Brief
and Research
Brand research specifically assists in the creation and curation of strong, distinctive brands. Brand market research helps achieve competitive advantage through objective, insight based ideas and recommendations on product, service or customer service strategies.
02
Sketching and
Ideation
Sketching for logo design is a way to create a unique piece of design work. Aspects of logo designing such as knowing the brand and its message, branding elements, target customers, etc. are also considered for sketching.
03
Digitizing the
Logo
This is where the final logo really starts taking shape. While digitizing we make all those crucial design decisions that we couldn’t in the sketching phase. In the digitizing phase, we experiment with logo colors as well as typography.
04
Creating Real
World Mockups
Real-world mockups give a preview of what the branding would look like. They’re a critical part of designing and developing products because they show how the design will be stretched, draped, formatted, and fitted when it’s complete.
Got doubts?
What is a brand?
A brand is essentially the personality and identity of your business. It is what forms the first impression of your business for potential customers and encompasses how it looks and sounds. It is how the market identifies your business compared to your competitors and will hopefully make you stand out.
Why is branding important?
Branding is the process of creating a brand. It is important as it involves clearly positioning your company or product in the market, devising a brand strategy, possibly creating your name, defining your company’s tone of voice and designing corporate and/or product identity.
I’ve got a logo, isn’t that my brand?
We need to get one thing straight, a brand is much more than a logo! Whilst we understand cost can be a determining factor and we certainly appreciate the desire to get a visual representation for your business quickly, we just don’t believe logos alone tell enough of a story about your business.
Can’t I just get my branding done for cheap from a freelancer?
A high quality branding process involves market research including target markets and competitors, an understanding your industry, testing color schemes in different environments, creating a unique logo that is memorable and finding fonts & typography that is effective…the list goes on!
So, if you put all this in perspective, you can see how getting a logo from a freelancer, won’t really provide the full brand story for your business.
Why do we need to create a brand when we already have a customer base?
A strong brand eventually becomes established and embodies your message and benefits for you. Even when you have a good base of customers, your brand is your ambassador, appealing to and reassuring existing customers and enticing potential new customers. So as your brand is ready for growth, this consistent message can grow and evolve in the same way your audience has.
What are the key elements in a brand identity?
Generally, there are 4 key elements to a brand identity – a logo, color palette, typeface(s), and brand voice. Each of these elements should be carefully matched to give cohesive branding. There is often a misconception that a logo is the brand identity, but the reality is it’s only part of it.
Should my logo explain my business?
The primary role of a logo is to identify. It trumps all other advice you’ll ever hear. Identification is what really matters. That’s it. The single most important goal of a logo will always remain this – to identify the person, product, business or service you’re designing it for.