Digital Marketing
is not expensive,
inexperience is.
Case Studies
A fiercely independent digital marketing agency that blends creativity and performance to build great brands.
We are our client’s favorite digital marketing agency
We deliver measurable growth; take a look at our 2021 footprints
56,594,607
spent on ads
7,01,773,827
generated in revenue
12.4X return on ad spent –
12.4X return on ad spent –
12.4X return on ad spent –
12.4X return on ad spent –
12.4X return on ad spent –
12.4X return on ad spent –
12.4X return on ad spent –
12.4X return on ad spent –
Tried and tested
01
Defining a Campaign Goal & Strategy
Campaigns make companies memorable. There is a reason “Think different” reminds us of Apple.
At illustrake, we create marketing campaigns that stick with your audience longer, even after an impression or purchase. Before getting on to what your audience will see, we set an end goal and the call to action of a campaign. We strategize promoting a focused effort that guides your audience toward taking the desired action like buying a product, booking a meeting, filling out a form, following a page, or engaging with content. We believe in creating a multi-channel campaign strategy because your audience may start their journey on one platform, continue on another, and finish off on a completely different one.
Target Audience Research & Segmentation
Know your customer. Know their habits. So you can amaze and delight them.
At illustrake, we deploy several research methods to know more about your audience and what makes them tick. We even extract promising data about your existing customers by deep-diving into your Google Analytics and profiling your social media followers. We then segment all the target audience data by Geo, demographics, psychographic values, preferred content, past buying behavior, or interests. We do this to layer up insights and information that truly make a difference to your organization in the long run.
02
03
Structure Content & Marketing Assets
A scroll-stopper ad makes the entire difference between a successful campaign and one that’s forgotten the next minute.
illustrake strategically creates and distributes content to attract and engage your target audience with the eventual goal of generating more conversions. Customers may prefer LinkedIn, YouTube, Twitter, Facebook, Instagram, or Snapchat to consume content. At illustrake, we target the marketing strategy to the platforms that matter most to the conjunction of your business and potential customer. With a better understanding of your audience’s motivations and habits, we create not-so-obvious visual cues that stay in the minds of your audience.
Customer Retention & Remarketing
Your best customers don’t just buy one product or use your service once; they come back again and again for more.
Only a 5% increase in customer retention can increase company revenue by 25-39%. We choose potential customers from your website analytics, competitor’s locations, and demographic databases. Our team at illustrake analyses the customer data and finds the best solution to retain and nurture your existing customers. We maintain your retention benchmarks to ensure that your current customers will be delighted and want to continue buying from you (stays loyal to your brand).
04
Got doubts?
How can digital marketing help my business grow?
There are more than 5.5 Billion Internet users today and the number is increasing drastically. And although we say it a lot, the way people shop and buy really has changed along with it — meaning offline marketing isn’t as effective as it used to be.
Digital marketing, also called online marketing, refers to all marketing efforts that occur on the internet. Businesses leverage digital channels such as search engines, social media, email, and other websites to connect with current and prospective customers. This also includes communication through text or multimedia messages.
Digital Marketing is more cost-effective and efficient than traditional methods of marketing. It helps you build a better relationship with your customers. You become much more than a business, you become a trusted partner. Whether you own a small business or are a big organization, digital marketing can help each and every business build a healthy and trusted brand name.
- You can focus your efforts on the customers who are most likely to purchase your product or service.
- It’s more cost-effective than outbound marketing methods.
- Digital marketing smoothes the playing field within your industry and qualifies you to compete with industry giants.
- Digital marketing is measurable at every level.
- It’s easier to adapt and modify a digital marketing strategy at any point with a minimum loss, according to the results you get.
- Digital marketing can improve your conversion rate and the quality of your leads.
- You can engage with your audience at every stage with digital marketing.
At illustrake, we help companies dominate categories and unlock major growth opportunities through a proven combination of marketing strategy, research, and specialized execution.
What would be my ROI (Return On Investment) on digital marketing?
Digital marketing and its corresponding metrics of success and ROI are evolving at break-neck speed. Over the last few years (primarily due to COVID), the shift to digital has accelerated years ahead of what was expected.
To cut through the noise and accurately measure the ROI of your digital marketing efforts, it’s important to identify the key metrics you want to track. We call it KPIs (Key Performance indicators). Usually, when we create a marketing strategy for our clients, we line out different KPIs according to their goals. Some of them are:
- Website visitors.
- Unique website visitors.
- Total search volume of a brand name and its keywords.
- Customer engagement rate on social media.
- The bounce rate of the website.
- % of abandoned website visitors.
- % gain of new customers & leads.
- A number of conversions and conversion value.
- Customer acquisition cost (CAC).
- Keywords performance.
- Goal completion rate.
- Exit Rate.
- Return on ad spent (ROAS).
- Website Revenue.
- Customer retention rate (CRR)
At illustrake, we are proud to deliver 8X returns on our client’s investment in their digital marketing efforts.
What digital platforms are best suited for my business?
While an online presence is crucial for all companies, each company will have different requirements and strategies. It is critical to decide which network is best for your business according to your goals and target audience.
For instance, if your brand seeks to appeal mainly to millennial women, Instagram should be one of your top choices. This platform tends to attract more women than men, and more people under the age of 25 than other platforms. Alternatively, if you’re a B2B brand, you’re going to find more success on LinkedIn, which is a platform that appeals primarily to professionals and brands looking to connect with other professionals.
Ask yourself:
Am I a B2B or B2C or D2C company?
Who’s my ideal customer/target market?
What’s my ultimate goal regarding social media marketing? Is it to sell, to connect, or to build brand awareness?
illustrake specializes in delivering higher returns on various ad networks like Google, YouTube, Facebook & Instagram, LinkedIn, Snapchat, Tiktok, and Taboola.
How much does digital marketing cost?
As digital marketing cost remains the driving force behind every digital marketing decision, one question is quite obvious – How much do digital marketing packages cost?
The question which seems quite easy may need an answer that includes a number of things. While lots of factors affect digital marketing pricing and budget, given the size of your company and the scale of your project, the average cost of the digital marketing budget for small businesses ranges from ₹ 5 Lakh to ₹ 15 Lakh per year for SMBs. And it starts from 30 Lakh per year for Mid & Large Caps.
How long does it take to see results?
Paid digital marketing programs should create results immediately (say in 3-4 months). On the other hand, programs such as content marketing, email list building, and search engine optimization require persistence and patience. You might see some results in a matter of months; however, it’s likely to be six months to a year before you realize some of your traffic and conversion objectives.
Digital marketing strategies might take anywhere between six to twelve months to start showing positive results. However, this period is also dependent on a number of other factors, which are bound to vary from brand to brand, and also would be dependent on the specific digital marketing team.