EuropeGirl's journey

from 39k to 90k

europegirl –

CHALLENGES

CLIENT

Europe Girl Cosmetics

SERVICES

PPC Management (Facebook + Google), Content creation, Social media marketing.

To increase the return on ad spent (ROAS) while maintaining the brand positioning benchmarks

Europegirl Cosmetics, a Mumbai-based premium cosmetics brand, struggled with low ROAS and customer engagement. The company needed to assert itself with makeup artists from Pan India to generate leads for high-end makeup and beauty products. As part of this effort, fresh creative content on social channels and brand presence were necessary.

01

Accelerate
growth

02

Increase
ROAS

03

Upscale
Instagram feed

04

Reduce
CAC

objectives –

Marketing strategy

01

Content Creation

Creating digital content for Social media, and adverts like makeup videos, reels and creative product images.

Customer Acquisition

Aggressive advertising to the cold audience for objectives like Brand awareness and Purchase Conversions to maximise sales.

02

03

Retargeting

Retargeting warm audiences who left doing incomplete actions on websites and ones who showed interest in ads.

website sales –

How we achieved this?

01

Website
Optimization

02

Campaign
Updation

03

Retargeting &
Remarketing

04

Analytical
Improvements

facebook campaigns –

21,87,680+ reach on instagram

61000+ new followers

78% growth in conversion rate

135% increase in sales

87% increase in website traffic

19% increase in returning customers

instagram feed-

instagram feed-

SOLUTION

Europegirl teamed up with illustrake to create real-time makeup content on the various events in 2021 for their YouTube channel, Instagram profile, and Facebook page. By collaborating with various creators on Instagram and YouTube, Europegirl gained expertise in the content that resonates with the YouTube & Instagram audience. This helped us gain a lot of attention from makeup artists and bloggers. This eventually resulted in getting more than 60,000 followers within 6 months.

Services

EuropeGirl's journey

from 39k to 90k

europegirl –

europegirl –

europegirl –

europegirl –

europegirl –

europegirl –

CHALLENGES

CLIENT

SERVICES

To increase the return on ad spent (ROAS) while maintaining the brand positioning benchmarks

01

Accelerate growth

02

Increase ROAS

03

Upscale Instagram feed

04

Reduce CAC

objectives –

objectives –

objectives –

objectives –

objectives –

objectives –

objectives –

objectives –

Marketing strategy

01

Content Creation

Customer Acquisition

02

03

Retargeting

website sales –

website sales –

website sales –

website sales –

website sales –

website sales –

website sales –

website sales –

How we achieved this?

01

Website Optimization

02

Campaign Updation

03

Retargeting & Remarketing

04

Analytical Improvements

facebook campaigns –

facebook campaigns –

facebook campaigns –

facebook campaigns –

facebook campaigns –

facebook campaigns –

facebook campaigns –

facebook campaigns –

21,87,680+ reach on instagram

61000+ new followers

78% growth in conversion rate

135% increase in sales

87% increase in website traffic

19% increase in returning customers

instagram feed-

instagram feed-

instagram feed-

instagram feed-

instagram feed-

instagram feed-

instagram feed-

instagram feed-

instagram feed-

instagram feed-

instagram feed-

instagram feed-

instagram feed-

Accelerate
growth

Increase
ROAS

Upscale
Instagram feed

Reduce
CAC

Website
Optimization

Campaign
Updation

Retargeting &
Remarketing

Analytical
Improvements

Got an idea?
Let’s have a talk.