While an online presence is crucial for all companies, each company will have different requirements and strategies. It is critical to decide which network is best for your business according to your goals and target audience.
For instance, if your brand seeks to appeal mainly to millennial women, Instagram should be one of your top choices. This platform tends to attract more women than men, and more people under the age of 25 than other platforms. Alternatively, if you’re a B2B brand, you’re going to find more success on LinkedIn, which is a platform that appeals primarily to professionals and brands looking to connect with other professionals.
Am I a B2B or B2C or D2C company?
Who’s my ideal customer/target market?
What’s my ultimate goal regarding social media marketing? Is it to sell, to connect, or to build brand awareness?
illustrake specializes in delivering higher returns on various ad networks like Google, YouTube, Facebook & Instagram, LinkedIn, Snapchat, Tiktok, and Taboola.