There are more than 5.5 Billion Internet users today and the number is increasing drastically. And although we say it a lot, the way people shop and buy really has changed along with it — meaning offline marketing isn’t as effective as it used to be.

Digital marketing, also called online marketing, refers to all marketing efforts that occur on the internet. Businesses leverage digital channels such as search engines, social media, email, and other websites to connect with current and prospective customers. This also includes communication through text or multimedia messages.

Digital Marketing is more cost-effective and efficient than traditional methods of marketing. It helps you build a better relationship with your customers. You become much more than a business, you become a trusted partner. Whether you own a small business or are a big organization, digital marketing can help each and every business build a healthy and trusted brand name.

1. You can focus your efforts on the customers who are most likely to purchase your product or service.
2. It’s more cost-effective than outbound marketing methods.
3. Digital marketing smoothes the playing field within your industry and qualifies you to compete with industry giants.
4. Digital marketing is measurable at every level.
5. It’s easier to adapt and modify a digital marketing strategy at any point with a minimum loss, according to the results you get.
6. Digital marketing can improve your conversion rate and the quality of your leads.
7. You can engage with your audience at every stage with digital marketing.

At illustrake, we help companies dominate categories and unlock major growth opportunities through a proven combination of marketing strategy, research, and specialized execution.

Digital marketing and its corresponding metrics of success and ROI are evolving at break-neck speed. Over the last few years (primarily due to COVID), the shift to digital has accelerated years ahead of what was expected.

To cut through the noise and accurately measure the ROI of your digital marketing efforts, it’s important to identify the key metrics you want to track. We call it KPIs (Key Performance indicators). Usually, when we create a marketing strategy for our clients, we line out different KPIs according to their goals. Some of them are:

• Website visitors.
• Unique website visitors.
• Total search volume of a brand name and its keywords.
• Customer engagement rate on social media.
• The bounce rate of the website.
• % of abandoned website visitors.
• % gain of new customers & leads.
• A number of conversions and conversion value.
• Customer acquisition cost (CAC).
• Keywords performance.
• Goal completion rate.
• Exit Rate.
• Return on ad spent (ROAS).
• Website Revenue.
• Customer retention rate (CRR)

At illustrake, we are proud to deliver 8X returns on our client’s investment in their digital marketing efforts.

While an online presence is crucial for all companies, each company will have different requirements and strategies. It is critical to decide which network is best for your business according to your goals and target audience.

For instance, if your brand seeks to appeal mainly to millennial women, Instagram should be one of your top choices. This platform tends to attract more women than men, and more people under the age of 25 than other platforms. Alternatively, if you’re a B2B brand, you’re going to find more success on LinkedIn, which is a platform that appeals primarily to professionals and brands looking to connect with other professionals.

Ask yourself:

Am I a B2B or B2C or D2C company?
Who’s my ideal customer/target market?
What’s my ultimate goal regarding social media marketing? Is it to sell, to connect, or to build brand awareness?

illustrake specializes in delivering higher returns on various ad networks like Google, YouTube, Facebook & Instagram, LinkedIn, Snapchat, Tiktok, and Taboola.

As digital marketing cost remains the driving force behind every digital marketing decision, one question is quite obvious – How much do digital marketing packages cost?

The question which seems quite easy may need an answer that includes a number of things. While lots of factors affect digital marketing pricing and budget, given the size of your company and the scale of your project, the average cost of the digital marketing budget for small businesses ranges from ₹ 5 Lakh to ₹ 15 Lakh per year for SMBs. And it starts from 30 Lakh per year for Mid & Large Caps.

Paid digital marketing programs should create results immediately (say in 3-4 months). On the other hand, programs such as content marketing, email list building, and search engine optimization require persistence and patience. You might see some results in a matter of months; however, it’s likely to be six months to a year before you realize some of your traffic and conversion objectives.

Digital marketing strategies might take anywhere between six to twelve months to start showing positive results. However, this period is also dependent on a number of other factors, which are bound to vary from brand to brand, and also would be dependent on the specific digital marketing team.